Your new role

We are looking for an individual that is hugely passionate about digital marketing and wants to working for a family feel, fast-paced agile business.

You will need to be analytical and focused on driving the best possible return on investment, to ensure we drive traffic and conversion, both online & in our stores.

Although the Head Office is based in Golborne, this role can be performed remotely so location is not a key factor. Travel to head office will be required 3-4 times a month.

A day in the life of...

Key Responsibilities

Annual Planning

Responsible for developing the annual digital marketing strategy, ensuring we have a plan to achieve our desired traffic & sales numbers. This will be worked in partnership with internal teams and ensure you develop a strong working relationship with our media agencies. This will include ownership of a multi-million £ budget

Campaign Delivery

Delivery of the plans both 'always on' & specific trade campaigns, to support sales. Working across channels such as PPC, SEO, Display & Social, ensuring a close working relationship with our brand team to hit the right customer, with the right message at the right time.

Owning the numbers

At the heart of our marketing program are complex financial targets. You will need to forecast and track all key KPIs and ensure we are agile in our approach to optimising plans that support maximum return on investment, this includes daily and weekly reporting.

Customer Journey

Ensure a seamless customer journey across the customer's path to purchase, across all channels, including test and learn creative & copy

Digital Innovation

Be at the cutting edge of all new digital marketing opportunities looking at where we can improve and evolve our approach

Measures of Success

Return on Investment

Your primary measure of success will be a return on investment (ROI), so ensuring we have the best possible strategy and execution to drive business performance, namely traffic & sales.

Marketing Plan Integrations

Ensure that the digital marketing plan integrates seamlessly into the overall marketing plan, and supports delivering a clear message to customers at the right point in their path to purchase

Newness

At least 5-10% of the budget supporting new digital innovation to support key KPIs

In an ideal world...

People Leadership

You will need to be able to build great relationships across the business, being the cheerleader for the importance of digital marketing in a retail business. Ability to engage at all levels of the business.

Problem Solver

The ability to clearly understand the problems we are facing and support with a variety of different approaches to digital marketing, convincing the necessary stakeholders as to why this is the solution. The ability to keep a cool head and use insight and data to support the discussions.

Digital Marketing Experience

3-4 years experience within digital marketing, managing multi-million £ budgets, and experience using the relevant tools to analyse performance.

Commercial Acumen

Strong analytical mindset, with the ability to understand complex data, simplify and use to support decision making, with attention to critical detail

Data

Experience in capturing and using data to drive improvements in ROI

Systems Experience

Experience in using Web analytics (ideally GA), Google Adwords & Facebook ad platforms

Pay and Perks

• Professional Qualifications
• Learning & Development
• 30% discount across the group & 15% for friends and family
• High street discounts with 100s of great brands
• Contributory Healthcare 
• Pension
• Your Lawyer
• Employee assistance programme for all colleagues & your household
• Enhanced maternity & paternity pay
• Discuss flexible working & par time opportunities

Sofology