Your new role

We are looking for someone that is hugely passionate about customers, digital marketing and CRM and wants to work for a family feel, fast-paced agile business. You will take ownership for the overall customer acquisition strategy, focused on driving valuable traffic to our store and online channels. You will need to be analytical and focused on driving the best possible return on investment

A day in the life of...

General

• Define the overall customer growth strategy, to support driving market share & profitability growth

Digital Marketing:

• Annual Planning: Responsible for developing the annual digital marketing strategy, ensuring we have a plan to achieve our desired traffic and sales numbers, this should be worked in partnership with internal teams and media agencies

• Campaign Delivery: Delivery of the plans both ‘always on’ & specific trade campaigns, to support sales. Working across channels, such as; PPC, SEO, Display & Social, ensuring a close working with our brand team to hit the right customer, with the right message at the right time 

• Owning the numbers: At the heart of our marketing program are complex financial targets. You will need to forecast and track all key KPIs and ensure we are agile in our approach to optimising plans that support maximum return on investment, this includes daily & weekly reporting

• Customer Journey: Ensure a seamless customer journey across the customer's path to purchase, across all channels, including test and lean creative & copy

• Digital Innovation: Be at the cutting edge of all new digital marketing opportunities looking at where we can improve and evolve our approach.

CRM:

• Annual Planning: Create custom optimisation plans based on customer segments, getting the right message to the right customer at the right time. Drive targeted communications that maximise KPIs for key dates of the year through new product launches and key promotional events.

• Campaign Delivery: Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our insights at every opportunity. Working closely with stakeholders across the Digital Team, Marketing and Customer Services you will ensure that the CRM approach is closely aligned with the company's aims and objectives, therefore driving business growth. 

• Customer Journey: Manage the process for customer communication across key engagement channels. 

In an ideal world...

• People Leadership: You will need to be able to build great relationships across the business, being the cheerleader for the importance of digital marketing in a retail business. Ability to engage at all levels of the business

• Problem Solver: The ability to clearly understand the problems we are facing and support with a variety of different approaches to digital marketing, convincing the necessary stakeholders as to why this is the solution. The ability to keep a cool head and use insight and data to support the discussions

• Digita Marketing Experience: 3-4 years experience within digital marketing, managing multi-million £ budgets, and experience using the relevant tools to analyse performance 

• Commercial Acumen: Strong analytical mindset, with the ability to understand complex data, simplify and use to support decision making, with attention to detail critical

Data: Experience in capturing and using data to drive improvements in ROI.

Pay and Perks

• A great basic salary & a very generous team bonus
• Professional Qualifications Learning & Development
• Next generation programme 30% discount across the group & 15% for friends & family
• High street Discounts with 100’s of great brands
• Contributory Healthcare Pension 
• Your Lawyer
• Employee Assistance Programme for all colleagues & your household
• Enhanced Maternity & Paternity Pay
• Discuss flexible working & part time opportunities
• Company Apple Ipad

A little about Sofology

At Sofology, sofas are SO our thing - but so are our people! In fact, people are our greatest asset and that’s why we are completely committed to our ED&I strategy, So For All. We are working passionately with all of our colleagues across the business to learn, understand and be completely enthralled into continuing to make Sofology an equal, diverse and inclusive place to work.

It’s important to us to make sure that we don’t just look for new talent to ‘fit in’ with our culture, but instead, we look for incredible talented colleagues to ‘add’ to our wonderful culture.

Sofology