Head of Online
Your new role
Research: Create an immersive & interactive experience for customers researching the perfect sofa online
Omnichannel: Make it really easy to purchase online, or to continue the journey to store
Post Purchase: Keep them updated from the order through to delivery
Design: Drive the execution of design projects, ensuring creativity and innovation and working closely with brand teams to stay consistent with customer touchpoints
Build and implement our online roadmap - Understand our customer pain points in the online journey, looking at trend analysis, funnel metrics and sales data
Understand: the online sofa landscape to drive ideas & inspiration, this will all support building out a prioritised roadmap
Working closely with the brand team to intertwine all aspects of brand through digital elements, ensuring look and feel of all customer assets are aligned.
Overall accountability for online performance and driving footfall into Sofology retail stores
Create intuitive and elegant UX experiences, based on researching and testing customer behaviours when they shop with us
Identify opportunities and finding the solution to the problem
Develop and maintain a UX strategy that is clear and guides designers, product owners and tech teams towards roadmap and business objectives
Utilising your roadmap to regularly run user testing that spearheads continuous improvement, using data to make informed decisions.
Design all UX best practises and processes, embedding these into the team
Prepare and perform usability tests with users to gather direct feedback
Managing 3rd party relationships (Front End) and ensuring that they are delivering to SLA’s and guidelines
Experience we'd love you to showcase
Proven experience in designing, owning and delivering a UX roadmap to improve online user shopping experience
In Depth understanding of best practices for UI and UX on mobile, and desktopAdept in collecting, analysing and prioritising user feedback to make informed decisions
Sound understanding of AB testing and customer personalisation
Understanding and/or hands-on experience in software development and web technologies
Experience working in an omni-channel retailer, with proven track record of delivering successful customer experiences with measured results
Sofology