Your new role

At Sofology, we like to stand out. You may have seen our products, our adverts, the way we do things differently, it’s not ‘ordinary’ to say the least. Your new role is no different. When we say that, we mean it’s not your typical Online Trading Manager role. Whilst you will be responsible for trading opportunities and the customer journey experience on our website, such as driving sales to meet targets vs. budget, you will also take ownership of the overall business trade plans to drive profitable growth. A role that you can really get your teeth into and make an impact pretty much instantly! 

A day in the life of...

• You will be responsible for developing the overall Sofology trade plan

• Ensuring alignment with all key stakeholders from across the business

• Understand customer insights and data and utilise this to ensure successful delivery of all promotions and events, thus enhancing Sofology’s profitable growth 

• Understanding and driving the customer messaging through all relevant channels to maximise sales by delivering the right message, to the right customer, at the right time, 

• Analysing data sets in live campaigns and post campaigns and reporting back findings and future opportunities

• Take responsibility for the overall website performance, including budgeting & forecasting of key online metrics, including; traffic, conversion & AOV. This will link to all activity on the website to support delivering the numbers, ensuring tracking through daily/weekly reports that support decision making, together with updating the business on performance

• Consistently monitor opportunities for optimisation of the customer journey & user experience online to support conversion improvement, working with the online customer experience team. 

• Keep up to date on our competitors behaviours and next moves to allow us to always stay ahead, and liaising with the key customer-facing teams, including customer services, stores, and phone sales to gather feedback to support improving the online experience. 

• Managing and developing direct report(s)

• Delivering the budgeted online conversion & sales numbers 

• Ensuring that we have a customer focussed trade plan that supports the business’s ambitions to be ‘customer obsessed’, delivered right first time 

• Look to retail for new and innovative ways to communicate with customers and give a compelling reason to shop with us

• Making decisions, ensuring that attention to detail is at the forefront of any decision made and all potential risks and opportunities are always considered

In an ideal world...

• People Leadership: You will need to be able to build great relationships across the business, being the cheerleader for the importance of digital marketing in a retail business. Ability to engage at all levels of the business

• Problem Solver: The ability to clearly understand the problems we are facing and support with a variety of different approaches to digital marketing, convincing the necessary stakeholders as to why this is the solution. The ability to keep a cool head and use insight and data to support the discussions

• Digital Marketing Experience: 3-4 years experience (guideline) within digital marketing, managing multi-million £ budgets, and experience using the relevant tools to analyse performance 

• Commercial Acumen: Strong analytical mindset, with the ability to understand complex data, simplify and use to support decision making, with attention to detail critical

• Data: Experience in capturing and using data to drive improvements in ROI

• Systems Experience: Experience in using Web analytics (ideally GA), Google Adwords & Facebook ad platforms

Pay and Perks

• Salary dependant on experience, bracket between £45,000 - £60,000 + Car Allowance of £6,500 - £7,400

• Hybrid working, work where works best for you - The office and team are there if you need it 

• Professional Qualifications in-house and external 

• 30% discount across the group & 15% for friends & family

• High street Discounts with 100’s of great brands

• Contributory Healthcare

• Pension 

• Employee Assistance Programme for all colleagues & your household

• Enhanced Maternity & Paternity Pay

• Flexible working opportunities available, discuss at interview stage 

• Moments that matter days off, including days such as wedding leave, birthday off, day off for a new pet and grandparent leave

A little about Sofology

We think choosing a new role and choosing a new sofa have a lot in common. Your old one feels comfy, you’re used to it, and you know exactly where you fit. But a new job - or a new sofa - holds so much potential. Pick the right one and you’ll never look back. You want to feel comfortable, but with enough going on to keep you right on the edge of your seat. Our team is always growing, and we’re constantly shuffling up on the sofa to make room for the newest member of the Sofology family.

Sofology