Online Trading Manager
Your new role
This is not your typical Online Trading Manager role, whilst you will be responsible for trading our website, to deliver targets vs budget, you will also take ownership of the overall business trafe plan to drive profitable growth.
Although the Head Office is based in Golborne, this role can be performed remotely so location is not a key factor. Travel to head office will be required 3-4 times a month.
A day in the life of...
Overall Trade Planning
Responsible for developing the overall Sofology trade plan, ensuring alignment with all key stakeholders from across the business, then ensuring successful delivery of all promotions and events to support profitable growth, with a plan driven by data and customer insight. Delivering the right message to the right customer at the right time, ensuring analysis in campaign and post campaign.
The Numbers
Responsible for the overall website performance, including budgeting & forecasting of key online metrics, including traffic, conversion and AOV. This will link to all activity on the website to support delivering the numbers, ensuring tracking through daily/weekly report that support decision making, together with updating the business on performance.
Customer Journey
Optimisation of the customer journey & user experience online to support conversion improvement. Working with the online customer experience team. Looking at the competition and liaising with the key customer-facing team, including customer services, stores and phone sales to gather feedback to support improving the online experience
People Management
This role includes the management and development of the online trading manager
Measures of Success
The Numbers
Delivering the budgeted online conversion & sales numbers
Trade Plan Integration
Ensure that we have a customer focused trade plan that supports the business's ambitions, delivered right first time
Optimisation
Proven success in improving key metrics throughout the online funnel, from traffic to checkout conversion
Newness
Ensure we are looking across retail for new and innovative ways to communicate with customers and give a compelling reason to shop with us
In an ideal world...
People Leadership
You will need to be able to build great relationships across the business. being the cheerleader for the importance of online trade, with the ability to engage at all levels of the business.
Problem Solver
The ability to clearly understand the problems we are facing and support with a variety of different approaches to trading, convincing the necessary stakeholders as to why this is the solution. The ability to keep a cool head and use insight and data to support the discussions
Online Trade Experience
3-4 years of experience within online trade planning, analysing performance and being agile in your approach to support delivering our KPIs, with strong experience using the relevant online analytics tools.
Systems Experience
Experience in using Web analytics (ideally GA), CMS (ideally Bloomreach) and highly proficient in Excel
Commercial Acumen
Strong analytical mindset, with experience in budgeting & forecasting, plus the ability to understand complex data, simplify and use to support decision making, iwth the overall attention to critical detail.
Pay and Perks
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Professional Qualifications
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Learning & Development, Next generation programme
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30% discount across the group & 15% for friends & family
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High street Discounts with 100’s of great brands
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Contributory Healthcare
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Pension
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Your Lawyer
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Employee Assistance Programme for all colleagues & your household
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Enhanced Maternity & Paternity Pay
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Discuss flexible working & part time opportunities
Sofology