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Store Manager

Your new role

Sofology is way more than just a sofa… The sofa sits at the heart of the home, and we know how much that means to our customers. Choosing the perfect sofa is a big decision and that's why as a Store Manager you will help coach and motivate our Sofologists in store to help them deliver an unrivalled customer experience.

So whether it’s about style, comfort, or everything in between, with your exceptional coaching skills and inspiring your team through your passion, there’ll be no ifs or buts when it comes to your Sofologists rolling out the red carpet, every single time.

A day in the life of...


  • The Store Manager, you’ll spend your time doing so much more than sitting! Here are just a few of the things you’ll be getting up to:
  • Setting up your store team for success by ensuring morning meetings are taking place and making sure everyone is on the same page for the days ahead 
  • Ensuring our value, roll out the red carpet, is maintained at all times by keeping the store merchandised according to guidelines 
  • Working alongside the Regional Managers to create changes to improve the business and keep ahead of our competition
  • Supporting on-going personal development through setting clear and achievable goals 
  • Monitoring and analysing your teams key performance indicators to highlight any areas that need your focus
  • Assessing individual performance through observation to ensure you are aware of any skills gaps within your team so you can build robust plans to enhance performance and behaviours strategically 
  • Utilising your continued knowledge of products to support your other team members, always sharing best practice and training the team
  • Leading the team to ensure our people values, processes and standards are met 
  • Ensuring you and your team are getting involved in business initiatives and sharing your knowledge on company platforms
  • Keeping your team up to date with changes happening within Sofology
  • Managing the stores profit & loss

In an ideal world...

You don’t need to have furniture experience because let's be honest, leadership isn't about knowing what type of cushion interiors make a sofa comfy! We are looking for someone who doesn’t just simply keep the store ticking over, but will continuously look for ways of enhancing your customers' experience and your Sofologists’ experience. Ultimately, creating an environment where our teams want to work and our customers want to shop.

We know that none of our customers are the same and that goes for our Sofologists too - there truly is a seat for everyone at Sofology!

Pay and Perks

  • Great basic salary with generous, uncapped team bonus
  • Plenty of opportunities to learn & grow.
  • 30% discount across the Group, plus 15% for your friends and family
  • Access to discounts at 100’s of high street retailers.
  • Mental, physical and financial support (EAP)
  • Enhanced maternity & adoption pay
  • Spend up to £1,500 at Currys / PC World and spread the cost through Sofology. 
  • Additional days off, whether it’s your wedding, birthday or even the arrival of your new furry friend
  • A contributory health scheme, flu vaccines, access to a Doctor and private health check
  • Income protection, bereavement and life assurance - you can count on us to be there when it matters 
  • Holiday buy back scheme (5 days)
  • Okay, so the list just goes on, but here’s a few more…. Sharesave, volunteer days and a cycle to work scheme!

A little about Sofology

We’re a fun place to be and we know our people are priceless. We’re proud of our Sofologists, who roll out the red carpet to each and every one of our customers, forever working together to be bold and ambitious. 

We’re all about crafting an unrivalled sofa experience that leaves our customers and Sofologists in awe. We wholeheartedly embody our values, infusing them in every aspect of our work. 

Roll Out The Red Carpet - From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts.

A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger. 

Bold By Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more. 

So, if you want to join us on the sofa, save your seat by applying now!

DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.



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